Friday, 28 September 2012
Update for new readers: further developments can be found here.
(OK, that may be one of my weakest puns ever. And therefore one of my favourites).
You may recall that I complained to the Advertising Standards Authority about Grant Shapps MP posing as 'Michael Green' and/or 'Sebastian Fox' to flog dubious and potentially illegal business guides, software and SEO scripts. After a bit of digging, I decided that the enthusiastic endorsements by happy customers of HowToCorp might be just as fictional as Grant's alter egos.
I have a reply from the ASA. They're going to conduct a proper investigation. This might be a little uncomfortable for Shapps and his wife Belinda. They will have to demonstrate the existence of Fox, Green and the endorsers… which might be a tad difficult. Here's the text (click to enlarge):