Monday, 4 April 2011

Sound over sense

One of the things I really like about travelling abroad is the way in which English is taken up as somehow glamorous and applied to brands, often in poetic and unexpected ways, like found poetry. We do it too: the accursed panini (invented in the 1970s, and it's PANINO, people, unless you're ordering TWO) springs to mind. Panini, all boys know, make football stickers.

When in Poland recently, I saw two clothing lines which tickled me: Hefty Fine and Lover Parrot. I imagine some designer was idly leafing through the Porthmadog Times or similar local paper while on holiday and the phrase 'Hefty Fine For Local Yobboes' caught her eye: a brand was born (unless it's ripping off the Bloodhound Gang album). Lover Parrot, on the other hand, defeats me.


ed said...

Irrelevant haha -

The Plashing Vole said...

It's funny because it's true.