Wednesday 31 March 2010

Why I resist Facebook

I know, I'm a hypocrite: my personal details can be gleaned through a careful read of my blog and other social networking sites, like Librarything.

And yet: I still feel like I'm using those sites. No ads, for a start, and I pay for Librarything. Facebook, on the other hand, is a giant vacuum cleaner, sucking up your personal details for sale to some very bad corporations, overseen by some extremely dubious individuals. And yes, I know it's useful. That's how it's successful. But it's more useful to them than it is to you.

Don't believe me? Then read this. PayPal's a sordid libertarian right plot too.

This bit of the Facebook terms and conditions is particularly Orwellian:
"Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (eg, photo tags) in order to provide you with more useful information and a more personalised experience."

I wouldn't buy anything made in North Korea and I won't participate in this enterprise either.

Thiel is more than just a clever and avaricious capitalist. He is a futurist philosopher and neocon activist. A philosophy graduate from Stanford, in 1998 he co-wrote a book called The Diversity Myth, which is a detailed attack on liberalism and the multiculturalist ideology that dominated Stanford. He claimed that the "multiculture" led to a lessening of individual freedoms. While a student at Stanford, Thiel founded a rightwing journal, still up and running, called The Stanford Review - motto: Fiat Lux ("Let there be light"). Thiel is a member of TheVanguard.Org, an internet-based neoconservative pressure group that was set up to attack MoveOn.org, a liberal pressure group that works on the web.
"TheVanguard.Org is an online community of Americans who believe in conservative values, the free market and limited government as the best means to bring hope and ever-increasing opportunity to everyone, especially the poorest among us." Their aim is to promote policies that will "reshape America and the globe". TheVanguard describes its politics as "Reaganite/Thatcherite". 
Facebook is another uber-capitalist experiment: can you make money out of friendship? Can you create communities free of national boundaries - and then sell Coca-Cola to them? Facebook is profoundly uncreative. It makes nothing at all. It simply mediates in relationships that were happening anyway.
Thiel's philosophical mentor is one René Girard of Stanford University, proponent of a theory of human behaviour called mimetic desire. Girard reckons that people are essentially sheep-like and will copy one another without much reflection. The theory would also seem to be proved correct in the case of Thiel's virtual worlds: the desired object is irrelevant; all you need to know is that human beings will tend to move in flocks. Hence financial bubbles. Hence the enormous popularity of Facebook. 
 I think it's fair to say that Thiel, like Rupert Murdoch, is against tax. He also likes the globalisation of digital culture because it makes the banking overlords hard to attack: "You can't have a workers' revolution to take over a bank if the bank is in Vanuatu," 
Sign up to Facebook and you become a free walking, talking advert for Blockbuster or Coke, extolling the virtues of these brands to your friends. We are seeing the commodification of human relationships, the extraction of capitalistic value from friendships.

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